The friendly confines just got so much friendlier. The Chicago Cubs are swinging for the fences and becoming the first Major League Baseball group with a CBD sponsor, agreeing to a new partnership with Illinois-based MYND Drinks.
The Chicago Cubs are anticipated to be the very first Major League Baseball team with a CBD sponsor and also offer CBD drinks at its stadium, according to Front Workplace Sports. The Cubs are collaborating with Chicago, Illinois-based MYND Drinks on the deal, which obtained the NSF Certified for Sports classification required to deal with MLB teams. In June 2022, the Major League Baseball association authorized strategies to enable teams to deal with CBD brand names. In October, the league called Charlotte's Web the "Official CBD of Major League Baseball."
As part of the promotional initiative, the Cubs last week released "A Wrigley Field Guided Meditation" told by Pat Hughes, the clubs play-by-play commentator. In the video's summary on YouTube, the video clip is meant to "help cubs fans unwind." The video includes pictures of the Cubs' "Friendly Confines" and the legendary ivy that embellishes the outfield walls.
When the MLB announced that it would agree to permit baseball clubs to partner with CBD brands, Chief Income Officer Noah Garden stated MLB fans "are very much the sort of customers" CBD brands are "are looking for."