Who doesn't love convenance in their life? I know I do. Cannabis flower and vapes continue to be number one and number two for consumers with pre-rolls coming in third but as of the last year, pre-rolls are dominating the industry and are in high demand.
According to a recent study reported by MJbizdaily.com, between June 2023 and June 2024, pre-rolls were cannabis consumers favorite and experienced the biggest increase in sales revenue among all categories, increasing 11.89%. More sales numbers indicate that over 394 million units were sold during that time period which equates to more than $4.1 billion in overall sales, WOW!! The possible theory of this increase aside from convenance is that new cannabis users that are experimenting with different ways to consume and are open to trying joints for the first time.
Infused Pre-rolls
What type of pre-roll are the consumers buying? The mass majority are looking for the most potent pre-roll that they can get. For example, the Mr. Weed's diamond infused pre-rolls have a high potency of over 30% thca per pre-roll versus a non-infused pre-roll can range from 18% to 24% on average. The infused pre-roll market takes up about 44% of the market share in 2024, overtaken the hybrid and single strain pre-rolls.
Multipacks or Singles
Single pre-rolls were perfect for consumers as a nice add-on to their purchase at the dispensaries and smoke shops but now consumers are going in specifically to purchasing multipacks to smoke throughout the week. Multipacks have evolved over the years from many different brands offering the consumer different strains within the same pack so they can experience the effects from a hybrid, indica, or sativa. King size pre-rolls are perfect to share with your buds at any gathering, but one-gram pre-rolls are most popular. Pre-rolls that are also becoming increasingly popular are "dog walker" joints which are around a quarter gram.